php - ajax loading wordpress content removes linebreaks/paragraph tag -

i'm having issue ajax loading wordpress content jquery. works great, except line returns aren't being parsed. it's being pulled in json, , stuck 2 different divs.

jquery code:

    $('.load').on('click',function(e){     e.preventdefault();     var person_clicked = $(this).attr('id');         $.post('/load.php', { id:person_clicked, callback:'person' } )             .done(function(data) {                 alert(data);                 $('.page_tagline').html(data.title);                 $('.left_content').html(data.content);                  scrolltoelement($('#hero'));             });          return false; }); 

load.php:

<?php /* send json */  header("content-type: application/json", true); require('../../../wp-load.php'); ?>              <?php query_posts('p='.$_post['id']);             $post = $wp_query->post;             ?>             <?php if (have_posts()) : the_post(); ?>                    <?php                     $returned = array(                         'title'   => get_the_title(),                         'content' => get_the_content(),                     );                  ?>                                              <?php                 echo json_encode($returned);             ?>             <?php endif;?>   

when alert out, content looks if paragraph breaks in there. there's definite spacing between paragraphs. when lands in div it's giant run-on sentence.

also, when load spacing there. tried removing json part of ajax, , loading whole thing div, , spacing remains sure json thing (as far can tell). when doing this, code outputs /r/n/r/n new paragraph should be, wordpress does.

any ideas on how can make json retain paragraphs?

you don't automaticly conversion rowbreaks p-tags function wpautop() isn't run.
filter on the_content. if want get_the_content() have same formating the_content() need pass thorugth filters:

apply_filters('the_content',get_the_content())